2. Level: Purple
On the 2nd level, people see themselves as part of a community, a clan, a tribe, with a patriarch or chief as leader. The clan offers protection, safety and a place to belong to. Everything is going according to a set of rules that is specified – usually not put in writing – and that is not questioned. Sacrifice and obedience are required. Purple has a magically-mystic consciousness. Traditions and customs are maintained, and superstition has its place as well. In the business environment, these are often patriarchal family companies with few functional structures.