On the 3rd level, people consider themselves to be conquerors and rulers over new areas. They strive for power, independence and renown. Resources are used for their own benefit. In doubt, people will act without taking into account the losses. Red can take initiative quickly – and often act powerfully and innovatively. Rules and laws are not known to or wanted by him. The stronger person will prevail. Markets of conquest or harsh structural sales companies fall into this category. They are targeted at their own benefits – without taking anything else into account.